CMyTrees

We provided the concept, designed, and then fully developed the CMyTrees App. The client brief was to create an app that delivered added value from the data in their existing core B2B product and establish a pathway for B2C growth.

Problem

Our client had built a national tree management platform used by councils and utility companies across Australia. The platform held detailed data on millions of trees: species, health assessments, maintenance schedules, carbon calculations.

All of that data was locked inside a B2B system. There was no way for residents, property owners, or the general public to access information about the trees in their area.

The client saw an opportunity to create a consumer-facing product that would open new value from the existing data, without building a separate data infrastructure.

What we did

We designed and developed a mobile app from concept to launch. The app pulls data directly from the existing ArborPlan platform, giving it access to the full tree database without duplicating data.

Key features of the CMyTrees app:

• Interactive map showing tree locations and species
• Detailed tree profiles with health and maintenance data
• Carbon calculation for individual trees
• Fuel load assessment for bushfire risk
• Reporting tools for residents to flag tree issues

The app was built with Flutter for cross-platform deployment. The backend connects to the existing ArborPlan database, so every tree update in the B2B system appears instantly in the consumer app.

Outcome

CMyTrees won the Australian Business Award for Eco Innovation in 2021. The app demonstrated that existing B2B data, when presented well, can open entirely new markets.

The client gained a consumer product without building new data infrastructure. The same database powers both the professional platform and the public app. Updates to tree data appear in both systems simultaneously.