Learning Management System
A real estate education provider was running manual assessment marking alongside a fragmented CRM. Student data lived in multiple places. Instructors spent hours on admin instead of teaching.
Problem
Assessment marking was done by hand. Instructors followed consistent rubrics, but the process was slow and tedious. The same marking criteria applied to hundreds of submissions, yet each one was reviewed manually.
Student data was scattered across systems. The CRM held some records. The learning platform held others. Reconciling them required manual effort every week.
What They’d Tried
They evaluated off-the-shelf learning management systems. None matched their specific assessment model for real estate education. The standard LMS tools assumed a different type of course structure.
They tried using a CRM to manage student data. It became another silo. Now they had three disconnected systems instead of two.
What We Did
We built automated assessment processing with CRM integration. Student data was centralized in one place. Marking rules were encoded so that automatic evaluation handled the straightforward cases. Manual review was reserved for submissions that genuinely needed human judgment.
The system connected the learning platform, CRM, and assessment engine. Data flowed between them automatically. Instructors could focus on teaching and on the assessments that actually required their expertise.
Outcome
Marking overhead dropped significantly. Instructors reclaimed hours every week. Student data flowed between systems automatically, eliminating the weekly reconciliation work. The education provider could scale their student intake without scaling their admin team.
The Database-First Lesson
The marking rules were business logic trapped in instructors’ heads and paper rubrics. Once we modeled those rules in a database, automation was straightforward. The hard part was not building the software. The hard part was extracting and structuring the knowledge that made marking consistent.